Utilize este identificador para referenciar este registo: http://hdl.handle.net/11144/6773
Título: Tensions between Privacy and Targeted Advertising
Autor: Batista, Manuel
Fernandes, Adriana Lopes
Ribeiro, Lilian Ponzo
Alturas, Bráulio
Costa, Carla Pacheco
Palavras-chave: Digital Marketing
Data: 23-Jun-2023
Resumo: The problem of data privacy on the internet takes on a huge proportion, considering that personal databases are a source of economic value for companies, which gives rise to extensive discussion in ethical and legal terms. This article proposes an analysis of privacy, addressing the issue of Cookies, used to obtain personal information from users for targeted advertising, even if there is no user consent, or if this is compromised due to lack of information or understanding. The article questions whether the General Data Protection Regulation (GDPR) of the European Union (EU) is being violated through this increasingly common practice in the context of Digital Marketing. The methodology used was qualitative, descriptive and bibliographical, based on the law (GDPR) and on articles that deal with the subject
Revisão por Pares: no
URI: http://hdl.handle.net/11144/6773
metadata.dc.identifier.doi: 10.22533/at.ed.2163142316067
ISSN: 2764-2216
Aparece nas colecções:AUTONOMA TECHLAB - Artigos/Papers

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
tensoes-entre-privacidade-e-a-publicidade-direcionada.pdf118,61 kBAdobe PDFThumbnail

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.