Please use this identifier to cite or link to this item: http://hdl.handle.net/11144/6773
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBatista, Manuel-
dc.contributor.authorFernandes, Adriana Lopes-
dc.contributor.authorRibeiro, Lilian Ponzo-
dc.contributor.authorAlturas, Bráulio-
dc.contributor.authorCosta, Carla Pacheco-
dc.date.accessioned2024-02-09T10:18:19Z-
dc.date.available2024-02-09T10:18:19Z-
dc.date.issued2023-06-23-
dc.identifier.issn2764-2216-
dc.identifier.issncv-prod-3298317-
dc.identifier.urihttp://hdl.handle.net/11144/6773-
dc.description.abstractThe problem of data privacy on the internet takes on a huge proportion, considering that personal databases are a source of economic value for companies, which gives rise to extensive discussion in ethical and legal terms. This article proposes an analysis of privacy, addressing the issue of Cookies, used to obtain personal information from users for targeted advertising, even if there is no user consent, or if this is compromised due to lack of information or understanding. The article questions whether the General Data Protection Regulation (GDPR) of the European Union (EU) is being violated through this increasingly common practice in the context of Digital Marketing. The methodology used was qualitative, descriptive and bibliographical, based on the law (GDPR) and on articles that deal with the subjectpt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.subjectDigital Marketingpt_PT
dc.subjectCookiespt_PT
dc.subjectPrivacypt_PT
dc.subjectGDPRpt_PT
dc.titleTensions between Privacy and Targeted Advertisingpt_PT
dc.typearticlept_PT
dc.date.updated2024-02-06T10:56:46Z-
dc.description.versionBD1A-1C89-616D | Adriana Lopes Fernandes-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.slugcv-prod-3298317-
degois.publication.firstPage2pt_PT
degois.publication.lastPage7pt_PT
degois.publication.titleScientific Journal of Applied Social and Clinical Sciencept_PT
degois.publication.volume3, nº14pt_PT
dc.peerreviewednopt_PT
dc.identifier.doi10.22533/at.ed.2163142316067pt_PT
Appears in Collections:AUTONOMA TECHLAB - Artigos/Papers

Files in This Item:
File Description SizeFormat 
tensoes-entre-privacidade-e-a-publicidade-direcionada.pdf118,61 kBAdobe PDFThumbnail
View/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.