Please use this identifier to cite or link to this item:
http://hdl.handle.net/11144/6810
Title: | Predictors of Hotel Clients Satisfaction in the Cape Verde Islands |
Authors: | Furtado, Ariana Ramos, Ricardo F. Maia, Bruno Costa, Joana Martinho |
Keywords: | tourist satisfaction Cape Verde islands tourism marketing client engagement |
Issue Date: | 25-Feb-2022 |
Publisher: | MDPI |
Abstract: | : Tourism has been fundamental for countries’ economic development, and Africa is the destination with the biggest tourism growth potential. Using 1414 travelers’ online reviews collected from TripAdvisor, the present work aims to understand which variables predict the satisfaction of Cape Verde’s hotel clients. Satisfaction was analyzed using sentiment analysis and ANOVA to predict the effect of the gathered variables on clients’ satisfaction. Results indicate that 90% of the clients revealed positive satisfaction and that nationality, date of stay, and previous traveler experiences affect satisfaction. Contrarily to our predictions, there is no statistically significant evidence that gender influences satisfaction. The findings of this study will help hotel marketing managers to align their strategies accordingly and meet their clients’ expectations. |
Peer Reviewed: | yes |
URI: | http://hdl.handle.net/11144/6810 |
metadata.dc.identifier.doi: | 10.3390/su14052677 |
ISSN: | 2071-1050 cv-prod-3119449 |
Appears in Collections: | CICEE - Artigos/Papers |
Files in This Item:
File | Description | Size | Format | |
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sustainability-14-02677.pdf | 857,37 kB | Adobe PDF | View/Open |
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