Please use this identifier to cite or link to this item:
http://hdl.handle.net/11144/6222
Title: | The Product Policy and Tourism Market |
Authors: | Nedelea, Alexandni |
Keywords: | Economia Direito Turismo |
Issue Date: | 2006 |
Publisher: | Universidade Autónoma de Lisboa. Departamento de Ciências Económicas e Empresariais. Departamento de Direito |
Abstract: | Integrated in the tertiary area, due to the heterogeneous range ofServices which are part of its activity, tourism is considered the most profitable economic sector with the most rapid development at the beginning ofthe third millenium. It occupies the secondplace in international trade after the oil industry, it is the main generator ofjobs in the world, the biggest internationalprovider ofgross domesticproduct and the most important capital investitor. This paper underlines the characteristics ofthe market andproduct policy in tourism. Forinstance, the complementarity ofthe Services that arepart ofthe touristic product impose conditions on the supply quality. Selling the touristic product has a higher risk than selling the material products. The touristic Services are hard to be presented to the potential clients, they cannot be tested before being bought and consumed nor can they be exchanged. The majority ofthe components ofthe touristic product (the touristicpatrimony, the general infrastructure and the touristic one) have a local character andpointing out their value is limited. |
Peer Reviewed: | yes |
URI: | http://hdl.handle.net/11144/6222 |
ISSN: | 0873-495X |
Appears in Collections: | GALILEU - Revista de Economia e Direito. Vol.11, nº1(2006) |
Files in This Item:
File | Description | Size | Format | |
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artigo_4.pdf | 4,6 MB | Adobe PDF | View/Open |
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