Please use this identifier to cite or link to this item:
http://hdl.handle.net/11144/6144
Title: | Strategies of Price and Distribution in the Hospitality Industry |
Authors: | Nedelea, Alexandru |
Keywords: | Economia Direito Hospitais |
Issue Date: | 2004 |
Publisher: | Universidade Autónoma de Lisboa. Departamento de Ciências Económicas e Empresariais. Departamento de Direito |
Abstract: | It can be considered that a correlation ofthe price policy with that ofthe firms which offer Services must be assured due to the heterogeneous structure of the touristic product. Taking into consideration the touristic product‘s specificity which is immaterial and intangible, it is “distributed” only as information, image and its acquisition means only the access to a future consumption right, confirmed and guaranteed through a touristic title. |
Peer Reviewed: | yes |
URI: | http://hdl.handle.net/11144/6144 |
ISSN: | 0873-495X |
Appears in Collections: | GALILEU - Revista de Economia e Direito. Vol.09, nº1(2004) |
Files in This Item:
File | Description | Size | Format | |
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artigo_3.pdf | 6,14 MB | Adobe PDF | View/Open |
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