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Title: Study of the use of social media by the royal houses of Spain and the United Kingdom for diplomatic purposes
Other Titles: Estudio del uso de las redes sociales por parte de las casas reales de España y Reino Unido con fines diplomáticos
Authors: Rodríguez Hernández, Marina
Vázquez Sacristán, Isabel Adriana
Jorquera Trascastro, Aixa
Keywords: Diplomacy
Royal House
social media
United Kingdom
Issue Date: Jul-2021
Publisher: OBSERVARE. Universidade Autónoma de Lisboa
Citation: Hernandéz, Marina Rodriguez; Sacristán, Isabel Adriana Vázquez; Trascastro, Aixa Jorquera. Study of the use of social media by the Royal Houses of Spain and the United Kingdom for diplomatic purposes., e-journal of international relations. Thematic dossier International Relations and Social Networks, July 2021. Consulted [online] on date of last visit,
Abstract: As means of communication and citizen participation, social networks are undoubtedly also today a way for the exercise of diplomacy. Therefore, we undertake this research with the aim of verifying how the highest diplomatic institutions in Spain and the United Kingdom are integrating the use of new technologies and, specifically, social platforms to connect with society, transmit transparency and proximity, manage their reputation, and exercise their role as national and international representatives of these States. Specifically, we compare the Spanish case with the British Royal Family, because it is the most popular reigning European monarchy among netizens. To do so, we analyse the adoption and use of social media by both royal houses. We identify the official profiles linked to them. We catalogue and study the content published by each institution. And we compare the practices carried out by them, finding that, although both institutions release institutional messages and leave a record of their diplomatic actions, the British Royal Family has been able to give a more personal, affable, and relaxed tone, acquiring a style more in tune with the participants of the networks.
Peer Reviewed: yes
ISSN: 1647-7251
Appears in Collections:OBSERVARE - JANUS.NET e-journal of International Relations. Vol.12, n.1 - Thematic dossier 1: International Relations and Social Networks (July 2021)

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