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Title: Corporate social responsibility: Manchester United FC and Liverpool FC
Authors: Tobar, Felipe Bertazzo
Moraes, Guilherme Campos de
Keywords: Desporto
Actividades desportivas
Issue Date: 2021
Publisher: Universidade Autónoma de Lisboa
Abstract: Football, beyond its intrinsic nature as a sporting activity, is a social and cultural phenomenon that requires interdisciplinary analysis to comprehend its development. If this theoretical exercise is per se a challenge in normal times, it only increases through uncertainty periods as faced during the COVID-19 pandemic. Normally characterized within the category of "events beyond human control," this pandemic has impacted football clubs form both a financial and social perspective, forcing directors to take unprecedented decisions linked to integrity and accountability, which ultimately revealed whether or not the intrinsic institutional values of their clubs were preserved.
Peer Reviewed: no
ISBN: 978-989-9002-16-6
Appears in Collections:DCEE - Livros e Capítulos de Livros

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