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Title: Ideological production in the era of global media capitalism
Authors: Godinho, Luísa
Keywords: ideology
press systems
media capitalism
Issue Date: May-2018
Publisher: OBSERVARE. Universidade Autónoma de Lisboa
Citation: Godinho, Luísa (2018). "Ideological production in the era of global media capitalism". JANUS.NET e-journal of International Relations, Vol. 9, Nº. 1, May-October 2018.
Abstract: Acknowledging the recognition of the media as international actors, this article discusses their role in the process of ideological production in contemporary democracies. The interconnection between the global media industry and market configuration emerges as the structural link of this process, which determines the conditions of reproduction and dissemination of ideas and the construction of the reference frames that allow defining the positioning of votersconsumers. Following Downs’ theory, this paper examines the conceptual relationship between social positioning and political positioning, proposing the introduction of a third variable in Downs’ analysis, media positioning, in order to define and update its postulates. Finally, the stages, processes and outputs involved in the process of ideological construction in three different market configurations are identified. The conclusion is that there is a qualitative change in the action of global media, which have evolved from being informal actors in the democratic process to formal actors.
Peer Reviewed: yes
ISSN: 1647-7251
Publisher Version:
Appears in Collections:OBSERVARE - JANUS.NET e-journal of International Relations. Vol.9, n.1 (May - October 2018)

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