Noya, Javier (2007) – Diplomacia Pública para el siglo XXI. La gestión de la imagen exterior y la opinión pública internacional. Madrid: Ariel, 469 pp

Abstract

The author of the book Diplomacia Pública para el siglo XXI, Javier Noya, is a researcher at the Real Instituto Elcano in the fields of external image and public opinion, in addition to being a Sociology Professor at Universidad Complutense and of Public Diplomacy at Escola Diplomática (School of Diplomacy). The study undertaken by Javier Noya is of major importance to all those who are analysing or following up the changes that have been taken place in the international area, more precisely in the area of diplomacy and of international relations. It must be pointed out that the issue of public diplomacy had its origins back in 1965, thanks to diplomat Edmund Gullion, dean of the Fletcher School of Law and Diplomacy of Tufts University, and to Edward Murrow, a CBS journalist and head of the United States Information Agency during the Kennedy administration.